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Insights, creative strategy, and behind-the-scenes perspectives from the world of commercial photography, video production, and food & beverage branding. Explore articles covering visual marketing, content creation, creative direction, and how modern CPG brands use photography and video to stand out.
My Burger - Flipping Good Burgers
I recently got a chance to take a small team to work with My Burger, a 9-location fast-casual restaurant based here in Minneapolis. During our pre-production brief, they told me, “the messier the better.”
Minneapolis' First Viet Coffee Cart
These images were captured to help start building Caphin’s general content library. We spent two separate days capturing a mix of styled menu items in their home kitchen and lifestyle action shots at the Mill City Farmer’s Market, one of Minneapolis’ most popular farmer’s market.